Anya Lacey (born Anya Matusevich) is a British digital creator, fitness enthusiast, and social media influencer. She rose to prominence primarily through Instagram and TikTok, where she built a significant following by sharing fitness journeys, "glow-up" transformations, and lifestyle content. She is known for her highly aesthetic feed, often blending high-street fashion with gym-wear modeling. While she gained initial traction as a mainstream lifestyle influencer, she has successfully expanded her brand into the premium content space, catering to a dedicated audience across multiple platforms.