AsmrMaddy (often known by her streaming handle MissSykeology) is an incredibly popular American ASMR content creator, Twitch streamer, and digital model. She began her career on YouTube and Twitch in 2018, gaining massive popularity for her highly effective relaxing triggers, mouth sounds, and immersive roleplay videos. Her mainstream fame exploded after she was shouted out by comedian Bert Kreischer on the massive comedy podcast 2 Bears, 1 Cave, which helped her successfully expand her brand into lifestyle and premium modeling.